ICONIC — SIGNATURE OUTERWEAR
The Palma Coat
A coat that began in Mallorca. It has never been redesigned. It returns every season in a new material while its silhouette remains exactly as it was first drawn.
SS26 in pink check linen and black linen. The Palma Maxi in sky blue linen and black check linen.
THE BEGINNING — IN HER OWN WORDS
I designed this coat before I even knew what the brand would become.
I was in Mallorca, thinking about starting something of my own, and I kept coming back to one idea. I wanted a piece that could do more than one thing. Something I could wear as a coat, but also as a dress. Something that could feel structured, but still easy. A piece that would adapt to my day instead of asking me to change.
I started with the line. Clean, defined, but not restrictive. I wanted it to follow the body in a natural way, to give shape without forcing it. The waist matters, the length matters, the balance matters. Every decision came from how I would wear it myself.
For me, durability was never only about fabric. It was about relevance. I wanted a coat I would still reach for years later, not because it was new, but because it still worked.
There was also something more personal behind it. I was looking for a sense of steadiness. A piece I could rely on when I needed to feel composed and certain. The structure became a way to hold that. When I put it on, I feel contained, clear, and ready. It gives me a kind of protection without distance. I did not set out to design that in words, but I knew the feeling I was trying to reach.
The Palma coat sits in that space between a coat and a dress. When I close it, it becomes a complete look on its own. When I leave it open, it feels more relaxed, layered, part of a wider outfit. It moves with me depending on the moment.
I chose natural fibres because I wanted the piece to last and to feel right on the body. It holds its structure, but it never feels rigid. It is made to be worn often, not saved.
This coat carries the beginning of Noema James for me. It comes from a simple need. One piece that works, that lasts, and that feels like you.
— Noema
THE EVOLUTION
The same coat. Different seasons. Each year it returns in a new material. The silhouette never changes.
THE ORIGIN
Navy & camel | Irish tweed
Mallorca
The first coat — navy and camel Irish tweed
Shot in the streets and terraces of Mallorca, where the coat was conceived. The stone architecture of the island — its proportion and quiet femininity — is present in every version that followed.
AW
Black wool
Mallorca stone
Against stone
The black Palma Coat against the ancient limestone walls of Mallorca. The same silhouette in a deeper, more austere material.
AW
Check & Grey Herringbone
New patterns, same proportion
The coat moved into check and grey herringbone — still photographed in Mallorca, still against the same stone and light. The silhouette never changed. Only the fabric spoke differently.
AW
Check wool
Palma Maxi
The check Maxi — worn with the Kate Dress
The Palma Maxi in check wool, worn with the matching Kate Dress beneath — showing how the two iconic pieces of Noema James connect into one visual language.
This season. Linen.
The Palma Coat returns in SS26 in Irish linen. Pink check and black for the coat length. Sky blue and black check for the Maxi. The silhouette is unchanged. The fabric is new. The coat continues.
